Master Performance Marketing Course in Piplod
Master advanced media buying, custom conversion funnel architectures, data attribution modeling, and high-yield ROAS balancing with 100% practical 1-on-1 mentorship.
Course Overview
Curriculum Roadmap
Module 1: Module 1: Conversion Funnels, Landing Pages & Ad Creatives
- What performance marketing actually is: direct-response ads, conversion goals, and how to measure success from the start
- Landing page structure: what makes someone fill a form or buy — headline placement, social proof, button text, and form length
- Writing ad hooks: how to frame an ad so it stops the scroll — angle selection, short-form video structure, and static image formats
- Conversion Rate Optimization (CRO): using heatmaps to find where users drop off, and running A/B tests to fix it
Module 2: Module 2: Tracking Setup with Google Tag Manager (GTM) & GA4
- Google Tag Manager basics: what it is, how to install it on a website, and how to set up triggers for button clicks, form submits, and page views
- Conversion tracking: placing the right tracking tags so Google Ads and Meta Ads know when a lead or sale actually happened
- Google Analytics 4 (GA4): setting up data streams, creating custom events, building reports, and filtering out your own visits from the data
- Attribution models explained: First-Touch, Last-Touch, and Data-Driven — which channel gets credit for a conversion and why it matters
Module 3: Module 3: Google Ads — Search, Display & Performance Max
- Account setup: structuring campaigns, ad groups, and billing correctly before spending a single rupee
- Smart Bidding strategies: when to use Target CPA, Target ROAS, or Maximize Conversions — and how much data each one needs before it works
- Performance Max (PMax) campaigns: how to set up asset groups, give Google the right audience signals, and interpret the limited reporting it gives you
- Keyword research and match types: building a keyword list by intent, using negative keywords to stop wasting budget, and improving Quality Score to lower your cost per click
Module 4: Module 4: Meta Ads Manager — Facebook & Instagram Campaigns
- Meta Pixel and Conversions API (CAPI): setting up browser-side and server-side tracking so Meta gets accurate conversion data even with ad blockers or iOS restrictions
- Audience building: creating custom audiences from website visitors or customer lists, and building Lookalike Audiences to find new people similar to your best customers
- Budget control: understanding Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO) and when to use each one
- Scaling campaigns: how to increase budgets without breaking a working campaign — horizontal scaling (duplicating ad sets) vs. vertical scaling (gradual budget increases), and when to refresh creatives
Module 5: Module 5: AI Tools, Campaign Reporting & Final Project
- AI for performance marketing: using tools like ChatGPT and Meta Advantage+ to write ad copy variations faster, analyze competitor ads, and spot trends in campaign data
- Building a campaign report: creating a clear spreadsheet or dashboard that shows ad spend, leads or sales generated, cost per lead, and actual ROAS — the kind a client or employer expects
- Final live campaign project: planning, launching, and presenting a complete multi-platform campaign with real budget, real tracking, and real data
- Mock interview prep: walking through common performance marketing interview questions, portfolio review, and how to pitch freelance services
Meet Your Mentors
Taiyeb Khumri
Founder and Lead Educator at NodeToLearn
Taiyeb Hariyanawala is the Founder and Lead Educator at NodeToLearn, a premier computer education institute based in Nanpura, Surat. With a deep specialization in digital marketing, video editing, and full-stack software development, Taiyeb integrates cutting-edge AI-driven workflows and agentic automation into professional technical training. Committed to academic excellence, he has implemented ISO 21001:2018 certification standards to provide industry-leading curricula in Python, Flutter, and web technologies. His mission is to bridge the gap between complex IT concepts and practical application for the next generation of digital creators and developers.
View LinkedIn ProfileWho is this for?
This course is a good fit for: entrepreneurs or business owners who are already spending on ads but aren't sure if the money is working; digital marketers who know the basics but want to move into roles focused on paid ads and measurable results; e-commerce sellers who want to run their own Google or Meta campaigns instead of outsourcing everything; and freelancers or consultants who want to offer performance marketing as a high-value service. You don't need a degree or coding knowledge — but you should be comfortable using a computer and genuinely curious about data and numbers.
Career Opportunities
Prerequisites
Basic computer literacy and general internet surfing familiarity. Completion of a foundational digital marketing track is recommended but not mandatory.
Tools Covered
Certification
ISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
Earn a certificate that actually holds weight in the industry.
Our institutional evaluation is strictly project-backed to maintain absolute industry authority and prevent unverified credential inflation. To qualify for your credential, you must successfully submit a final technical performance portfolio featuring a complete, live conversion funnel layout design, a verified Google Tag Manager configuration map tracking complex custom events, and a comprehensive data scaling playbook detailing exact vertical/horizontal budget metrics loops. Upon successful panel review, you will be issued an official ISO 21001:2018 Certified Professional Performance Marketing Specialist validation, containing a unique global tracking identification number that digital agencies, corporate brands, and international enterprise networks can instantly verify online.
Our Training & Placement Methodology Trusted Process
We maintain full transparency in our curriculum delivery and placement assistance. Our certification is backed by rigorous live-project evaluations and our placement claims are verified by our extensive network of hiring partners across Surat.
Real-World Curriculum
Our syllabus is continuously updated based on direct feedback from industry HRs and Senior Tech Leads to ensure market relevance.
Placement Process
100% placement assistance isn't just a promise; it includes mandatory resume building, mock technical interviews, and direct employer referrals.
Expert Led Sessions
Classes are solely conducted by working professionals with a minimum of 5+ years of active industry experience in their respective domains.
ISO 21001:2018 Certified
Our educational management system is officially certified, guaranteeing international standards in training quality and student assessment.
Transparent Certification Process
Frequently Asked Questions
Why Study in Piplod?
Best Performance Marketing Course Classes Near Piplod, Surat
Are you looking for the best Performance Marketing Course training institute near Piplod? NodeToLearn is located just a short distance from the heart of Piplod. Many tech enthusiasts from Piplod join our institute since we are conveniently located just a quick 10-minute drive away, making it easy to attend evening or weekend batches.
We understand that travel time is crucial for students and working professionals. Being minutes away from major landmarks like VR Mall, Rahul Raj Mall, and Kargil Chowk, our campus is highly accessible so you won't have to compromise on quality education to stay close to home.
- Hyper-Local Advantage: An easy commute from Piplod for your Performance Marketing Course batch.
- Flexible Timings: Perfect for students traveling from Vesu, Dumas Road, and Umra areas.
- 100% Placement Assistance: Get placed in top IT firms across Surat after completing your Performance Marketing Course training.
Don't settle for average training. Join the top-rated Performance Marketing Course program near Piplod and kickstart your IT career with NodeToLearn today!
We also offer this course in:
Course Features
-
Duration4 Months
-
LevelAdvanced
-
CertificationISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
-
PaymentEMI Option Available
-
Career100% Placement Assistance
NodeToLearn Certified Students
Join hundreds of students who have successfully completed their training and earned their industry-recognized certificates.
Mufaddal Hakimji - Video Editing & Graphic Designing
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Sahima Dhandhuwala - Graphic Designing
Madni Shaikh - Graphic Designing & Video Editing
Tanzil Malik - Digital Marketing
Ibrahim Kaukawala - Basic Computer (CCC)
Zahra Hathiwala - UI/UX Designing
Aliasgar Acharwala - UI/UX Designing
Hussain Jabrot - Advance Excel
Yusuf Tarwala - C, C++ & Python
Pratham Pastagiya - Tally Prime With GST
Abbas Channiwala - Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Mehlam Songadhwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Sahima Dhandhuwala - Graphic Designing
Madni Shaikh - Graphic Designing & Video Editing
Tanzil Malik - Digital Marketing
Ibrahim Kaukawala - Basic Computer (CCC)
Zahra Hathiwala - UI/UX Designing
Aliasgar Acharwala - UI/UX Designing
Hussain Jabrot - Advance Excel
Yusuf Tarwala - C, C++ & Python
Pratham Pastagiya - Tally Prime With GST
Abbas Channiwala - Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Mehlam Songadhwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Sahima Dhandhuwala - Graphic Designing
Madni Shaikh - Graphic Designing & Video Editing
Tanzil Malik - Digital Marketing
Ibrahim Kaukawala - Basic Computer (CCC)
Zahra Hathiwala - UI/UX Designing
Aliasgar Acharwala - UI/UX Designing
Hussain Jabrot - Advance Excel
Yusuf Tarwala - C, C++ & Python
Pratham Pastagiya - Tally Prime With GST
Abbas Channiwala - Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Mehlam Songadhwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Real Students, Real Impact
Hear directly from our alumni about their learning journey and career transformation with NodeToLearn.
"A life-changing experience!"
"I’m currently enrolled in the Tally course at NodeToLearn Computer Classes, and so far, my experience has been great! The faculty here are incredibly knowledgeable and passionate about teaching. They make sure to explain everything clearly, and the classes are very interactive, which helps in understanding the concepts better. The course content is well-structured, covering everything step-by-step, from basic to more advanced topics. I really appreciate how the instructors encourage students to ask questions and clear any doubts, making the learning process smooth and engaging. Overall, I’m very happy with my decision to join this course, and I’m confident that I will gain valuable skills that will help me in my career. I highly recommend NodeToLearn to anyone looking to learn Tally. Best computer class in surat. Best computer class near me."
Taher Lacewala
"I had an excellent experience at NODETOLEARN COMPUTER EDUCATION after enrolling in the Professional Video Editing course. I travel all the way from the Vesu area because the quality of teaching is truly worth it. The trainers are highly knowledgeable, explain every concept clearly from basic to advanced, and provide practical, hands-on training using industry-standard video editing software. The classroom environment is professional, friendly, and motivating, making it easy to learn and improve your editing skills with confidence. If you’re looking for the best computer institute in Surat, Professional Video Editing classes, Adobe Premiere Pro training, After Effects course, or a computer education institute with practical training, I highly recommend NODETOLEARN COMPUTER EDUCATION. It has been a fantastic learning experience, and I’m grateful to the entire team for helping me build strong video editing skills."
Hinal Kahar
"“Best computer class for beginners. Easy teaching and friendly environment .
I improved my coding and computer skills a lot. Very supportive teacher.
Great place to learn C++ and programming basics ""
Patel Mubassira
"I am currently learning logic development, C, C++, and Flutter application development at Nodetolearn Computer Classes, and I am also pursuing my BCA. The learning environment here is excellent cool, friendly, and very motivating. The teachers explain concepts clearly and make difficult topics easy to understand. Another great thing is that the classes are budget friendly while still providing high quality training.
If you are searching for the best computer classes in Surat or in begumpura I highly recommend Nodetolearn Computer Classes. It’s a perfect place to build strong technical skills and grow in the IT field. Best computer classes in Surat. Best computer classes near me. Best computer classes in begumpura. I highly recommend and if you are looking for flutter applications development or BCA classes nodetolearn is the bestt classes..!!!! Best BCA classes in Surat.!!"
Aadil Mansuri
"I’m currently pursuing a Professional Video Editing Course at NODETOLEARN COMPUTER EDUCATION, and my experience has been really good so far. I travel from Lal Gate to Nanpura, Surat to attend the classes, and I feel the journey is worth it. The training is practical and focused on developing real-world video editing skills, including Adobe Premiere Pro, After Effects, and DaVinci Resolve. The guidance and learning environment have helped me improve my editing skills and understand professional video editing workflows. If you’re looking for professional video editing classes in Surat with practical training and industry-relevant skills, I would definitely recommend NODETOLEARN COMPUTER EDUCATION."
Rashid Ali
"This is the best computer classes for school computer studies here they provide notes and also they take one on one batches, abhi tak ka Mera experience bohot accha hai aur app zaruri yaha ek baar visit Krna"
Frequently Asked Questions
Got questions? We've got answers. Explore everything you need to know about starting your tech career with NodeToLearn.
Still have questions?
Contact Our Team