Master Performance Marketing Course in Athwa
Master advanced media buying, custom conversion funnel architectures, data attribution modeling, and high-yield ROAS balancing with 100% practical 1-on-1 mentorship.
Course Overview
Curriculum Roadmap
Module 1: Module 1: Conversion Funnels, Landing Pages & Ad Creatives
- What performance marketing actually is: direct-response ads, conversion goals, and how to measure success from the start
- Landing page structure: what makes someone fill a form or buy — headline placement, social proof, button text, and form length
- Writing ad hooks: how to frame an ad so it stops the scroll — angle selection, short-form video structure, and static image formats
- Conversion Rate Optimization (CRO): using heatmaps to find where users drop off, and running A/B tests to fix it
Module 2: Module 2: Tracking Setup with Google Tag Manager (GTM) & GA4
- Google Tag Manager basics: what it is, how to install it on a website, and how to set up triggers for button clicks, form submits, and page views
- Conversion tracking: placing the right tracking tags so Google Ads and Meta Ads know when a lead or sale actually happened
- Google Analytics 4 (GA4): setting up data streams, creating custom events, building reports, and filtering out your own visits from the data
- Attribution models explained: First-Touch, Last-Touch, and Data-Driven — which channel gets credit for a conversion and why it matters
Module 3: Module 3: Google Ads — Search, Display & Performance Max
- Account setup: structuring campaigns, ad groups, and billing correctly before spending a single rupee
- Smart Bidding strategies: when to use Target CPA, Target ROAS, or Maximize Conversions — and how much data each one needs before it works
- Performance Max (PMax) campaigns: how to set up asset groups, give Google the right audience signals, and interpret the limited reporting it gives you
- Keyword research and match types: building a keyword list by intent, using negative keywords to stop wasting budget, and improving Quality Score to lower your cost per click
Module 4: Module 4: Meta Ads Manager — Facebook & Instagram Campaigns
- Meta Pixel and Conversions API (CAPI): setting up browser-side and server-side tracking so Meta gets accurate conversion data even with ad blockers or iOS restrictions
- Audience building: creating custom audiences from website visitors or customer lists, and building Lookalike Audiences to find new people similar to your best customers
- Budget control: understanding Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO) and when to use each one
- Scaling campaigns: how to increase budgets without breaking a working campaign — horizontal scaling (duplicating ad sets) vs. vertical scaling (gradual budget increases), and when to refresh creatives
Module 5: Module 5: AI Tools, Campaign Reporting & Final Project
- AI for performance marketing: using tools like ChatGPT and Meta Advantage+ to write ad copy variations faster, analyze competitor ads, and spot trends in campaign data
- Building a campaign report: creating a clear spreadsheet or dashboard that shows ad spend, leads or sales generated, cost per lead, and actual ROAS — the kind a client or employer expects
- Final live campaign project: planning, launching, and presenting a complete multi-platform campaign with real budget, real tracking, and real data
- Mock interview prep: walking through common performance marketing interview questions, portfolio review, and how to pitch freelance services
Meet Your Mentors
Taiyeb Khumri
Founder and Lead Educator at NodeToLearn
Taiyeb Hariyanawala is the Founder and Lead Educator at NodeToLearn, a premier computer education institute based in Nanpura, Surat. With a deep specialization in digital marketing, video editing, and full-stack software development, Taiyeb integrates cutting-edge AI-driven workflows and agentic automation into professional technical training. Committed to academic excellence, he has implemented ISO 21001:2018 certification standards to provide industry-leading curricula in Python, Flutter, and web technologies. His mission is to bridge the gap between complex IT concepts and practical application for the next generation of digital creators and developers.
View LinkedIn ProfileWho is this for?
This course is a good fit for: entrepreneurs or business owners who are already spending on ads but aren't sure if the money is working; digital marketers who know the basics but want to move into roles focused on paid ads and measurable results; e-commerce sellers who want to run their own Google or Meta campaigns instead of outsourcing everything; and freelancers or consultants who want to offer performance marketing as a high-value service. You don't need a degree or coding knowledge — but you should be comfortable using a computer and genuinely curious about data and numbers.
Career Opportunities
Prerequisites
Basic computer literacy and general internet surfing familiarity. Completion of a foundational digital marketing track is recommended but not mandatory.
Tools Covered
Certification
ISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
Earn a certificate that actually holds weight in the industry.
Our institutional evaluation is strictly project-backed to maintain absolute industry authority and prevent unverified credential inflation. To qualify for your credential, you must successfully submit a final technical performance portfolio featuring a complete, live conversion funnel layout design, a verified Google Tag Manager configuration map tracking complex custom events, and a comprehensive data scaling playbook detailing exact vertical/horizontal budget metrics loops. Upon successful panel review, you will be issued an official ISO 21001:2018 Certified Professional Performance Marketing Specialist validation, containing a unique global tracking identification number that digital agencies, corporate brands, and international enterprise networks can instantly verify online.
Our Training & Placement Methodology Trusted Process
We maintain full transparency in our curriculum delivery and placement assistance. Our certification is backed by rigorous live-project evaluations and our placement claims are verified by our extensive network of hiring partners across Surat.
Real-World Curriculum
Our syllabus is continuously updated based on direct feedback from industry HRs and Senior Tech Leads to ensure market relevance.
Placement Process
100% placement assistance isn't just a promise; it includes mandatory resume building, mock technical interviews, and direct employer referrals.
Expert Led Sessions
Classes are solely conducted by working professionals with a minimum of 5+ years of active industry experience in their respective domains.
ISO 21001:2018 Certified
Our educational management system is officially certified, guaranteeing international standards in training quality and student assessment.
Transparent Certification Process
Frequently Asked Questions
Why Study in Athwa?
Best Performance Marketing Course Classes Near Athwa, Surat
Searching for the absolute best Performance Marketing Course training institute near Athwa? NodeToLearn is located just 1.5km away. Our premium campus is a quick 4-minute drive from the heart of Athwa, making it effortless for local students and professionals to upgrade their tech skills via our flexible evening or weekend batches.
We believe your education shouldn't be stalled by a tedious commute. Situated minutes away from key local landmarks like Athwagate, J.C. Opticians, Chowk Bazaar, and Vanita Vishram, our institute brings industry-grade, hands-on technical training directly to your neighborhood.
- Hyper-Local Advantage: Maximize your time inside the lab with a seamless, hassle-free 1.5km transit.
- Prime Accessibility: Smooth commute routes for anyone traveling from Athwa Lines, Ring Road, and Nanpura.
- 100% Placement Support: Build production-grade portfolios on live projects and launch your career into Surat's top IT firms.
Don't settle for average training. Join the top-rated Performance Marketing Course program near Athwa and kickstart your IT career with NodeToLearn today!
We also offer this course in:
Course Features
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Duration4 Months
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LevelAdvanced
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CertificationISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
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PaymentEMI Option Available
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Career100% Placement Assistance
NodeToLearn Certified Students
Join hundreds of students who have successfully completed their training and earned their industry-recognized certificates.
Hussain Jabrot - Advance Excel
Mufaddal Hakimji - Video Editing & Graphic Designing
Yusuf Tarwala - C, C++ & Python
Ibrahim Kaukawala - Basic Computer (CCC)
Zahra Hathiwala - UI/UX Designing
Mehlam Songadhwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Murtaza Bookwala - Graphic Designing
Abbas Channiwala - Graphic Designing
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Aliasgar Acharwala - UI/UX Designing
Pratham Pastagiya - Tally Prime With GST
Fahima Dhandhuwala - Digital Marketing
Aara Mansuri
Hussain Jabrot - Advance Excel
Mufaddal Hakimji - Video Editing & Graphic Designing
Yusuf Tarwala - C, C++ & Python
Ibrahim Kaukawala - Basic Computer (CCC)
Zahra Hathiwala - UI/UX Designing
Mehlam Songadhwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Murtaza Bookwala - Graphic Designing
Abbas Channiwala - Graphic Designing
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Aliasgar Acharwala - UI/UX Designing
Pratham Pastagiya - Tally Prime With GST
Fahima Dhandhuwala - Digital Marketing
Aara Mansuri
Hussain Jabrot - Advance Excel
Mufaddal Hakimji - Video Editing & Graphic Designing
Yusuf Tarwala - C, C++ & Python
Ibrahim Kaukawala - Basic Computer (CCC)
Zahra Hathiwala - UI/UX Designing
Mehlam Songadhwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Murtaza Bookwala - Graphic Designing
Abbas Channiwala - Graphic Designing
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Aliasgar Acharwala - UI/UX Designing
Pratham Pastagiya - Tally Prime With GST
Fahima Dhandhuwala - Digital Marketing
Aara Mansuri
Real Students, Real Impact
Hear directly from our alumni about their learning journey and career transformation with NodeToLearn.
"A life-changing experience!"
"I had a great learning experience at NODETOLEARN COMPUTER EDUCATION in Begumpura. I completed the Basic Computer (CCC) course along with Tally with GST, and the training was practical, easy to understand, and very useful. The faculty is knowledgeable, supportive, and explains every topic clearly with hands-on practice. The institute provides quality computer training, CCC coaching, Tally with GST classes, accounting software training, and job-oriented computer courses at affordable fees. If you're looking for the best computer institute in Begumpura for Basic Computer (CCC), Tally with GST, or professional computer education, I highly recommend NODETOLEARN COMPUTER EDUCATION for students, job seekers, and working professionals."
Patel Mubassira
"I am currently learning logic development, C, C++, and Flutter application development at Nodetolearn Computer Classes, and I am also pursuing my BCA. The learning environment here is excellent cool, friendly, and very motivating. The teachers explain concepts clearly and make difficult topics easy to understand. Another great thing is that the classes are budget friendly while still providing high quality training.
If you are searching for the best computer classes in Surat or in begumpura I highly recommend Nodetolearn Computer Classes. It’s a perfect place to build strong technical skills and grow in the IT field. Best computer classes in Surat. Best computer classes near me. Best computer classes in begumpura. I highly recommend and if you are looking for flutter applications development or BCA classes nodetolearn is the bestt classes..!!!! Best BCA classes in Surat.!!"
Nafisa Murtaza
"My name is Nafisa, and I’m currently doing a Graphic Design with UI/UX course at NodeToLearn Computer Education in Surat. I wanted to share my honest review so that people around me who are interested in design can find the right place to learn.I’m truly happy with my experience at NodeToLearn Computer Education. The teaching style is very practical and beginner-friendly. The trainers explain every concept clearly, from basic graphic design principles to advanced UI/UX tools and real-world projects. They focus not only on software skills but also on creativity, design thinking, and portfolio development.One of the best things about this institute is the supportive environment. The mentors guide us step by step and are always ready to clear doubts. We get hands-on practice on live projects, which really helps in building confidence and job-ready skills.If anyone is searching for the best UI/UX classes in Surat or the best graphic design classes in Surat, I highly recommend NodeToLearn Computer Education. It’s one of the best classes in Surat for anyone who wants to build a career in graphic design and UI/UX.Thank you to the team for providing such quality education and support. I’m proud to be a student here and would definitely suggest others join and upgrade their skills!"
Pardhu Goud
"I recently completed the UI/UX Design course at Node to Learn IT Institute, and I couldn’t be more impressed with the experience!
The instructor, Sir Fazal, is incredibly knowledgeable and approachable. He takes the time to explain complex concepts in a clear and engaging way. The course was well-structured, starting with the basics and gradually advancing to more complex topics. I especially appreciated the hands-on projects that allowed me to apply what I learned in real-world scenarios.
The learning environment at the institute is welcoming and supportive, making it easy to ask questions and interact with fellow students. Sir Fazal’s dedication to each student’s success is evident, and he genuinely cares about helping everyone achieve their goals in the field of UI/UX design.
I feel much more confident in my skills now, and I highly recommend Node to Learn IT Institute to anyone looking to pursue a career in UI/UX design!"
Sakina Khumri
"Great teaching, best classes for your child"
Nafisa Parmar
"I’m currently doing the Basic Computer Course at NodeToLearn Computer Education, and my experience has been amazing so far. The teaching style is very beginner-friendly, and every concept is explained in a simple and practical way, making it easy to understand even if you have no prior computer knowledge. A special thanks to Ruqaiyah Ma'am, Taiyeb Sir, Saba Ma'am, and Hasan Sir for their patience, support, and excellent guidance. They are highly knowledgeable, always willing to help, and genuinely care about every student's progress. The entire staff is friendly, professional, and creates a comfortable learning environment. The syllabus is well-structured for beginners and covers all the essential computer skills with practical training. I also appreciate that they provide both ISO 21001:2018 certified and Government-recognized certificates, which add value to your learning and career. If you're looking for the best computer classes near me, best basic computer classes in Surat, or the best certificate provider classes in Surat, I highly recommend NodeToLearn Computer Education. It's the perfect place to build a strong foundation in computers with expert guidance and quality education."
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