Master Performance Marketing Course in Althan
Master advanced media buying, custom conversion funnel architectures, data attribution modeling, and high-yield ROAS balancing with 100% practical 1-on-1 mentorship.
Course Overview
Curriculum Roadmap
Module 1: Module 1: Conversion Funnels, Landing Pages & Ad Creatives
- What performance marketing actually is: direct-response ads, conversion goals, and how to measure success from the start
- Landing page structure: what makes someone fill a form or buy — headline placement, social proof, button text, and form length
- Writing ad hooks: how to frame an ad so it stops the scroll — angle selection, short-form video structure, and static image formats
- Conversion Rate Optimization (CRO): using heatmaps to find where users drop off, and running A/B tests to fix it
Module 2: Module 2: Tracking Setup with Google Tag Manager (GTM) & GA4
- Google Tag Manager basics: what it is, how to install it on a website, and how to set up triggers for button clicks, form submits, and page views
- Conversion tracking: placing the right tracking tags so Google Ads and Meta Ads know when a lead or sale actually happened
- Google Analytics 4 (GA4): setting up data streams, creating custom events, building reports, and filtering out your own visits from the data
- Attribution models explained: First-Touch, Last-Touch, and Data-Driven — which channel gets credit for a conversion and why it matters
Module 3: Module 3: Google Ads — Search, Display & Performance Max
- Account setup: structuring campaigns, ad groups, and billing correctly before spending a single rupee
- Smart Bidding strategies: when to use Target CPA, Target ROAS, or Maximize Conversions — and how much data each one needs before it works
- Performance Max (PMax) campaigns: how to set up asset groups, give Google the right audience signals, and interpret the limited reporting it gives you
- Keyword research and match types: building a keyword list by intent, using negative keywords to stop wasting budget, and improving Quality Score to lower your cost per click
Module 4: Module 4: Meta Ads Manager — Facebook & Instagram Campaigns
- Meta Pixel and Conversions API (CAPI): setting up browser-side and server-side tracking so Meta gets accurate conversion data even with ad blockers or iOS restrictions
- Audience building: creating custom audiences from website visitors or customer lists, and building Lookalike Audiences to find new people similar to your best customers
- Budget control: understanding Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO) and when to use each one
- Scaling campaigns: how to increase budgets without breaking a working campaign — horizontal scaling (duplicating ad sets) vs. vertical scaling (gradual budget increases), and when to refresh creatives
Module 5: Module 5: AI Tools, Campaign Reporting & Final Project
- AI for performance marketing: using tools like ChatGPT and Meta Advantage+ to write ad copy variations faster, analyze competitor ads, and spot trends in campaign data
- Building a campaign report: creating a clear spreadsheet or dashboard that shows ad spend, leads or sales generated, cost per lead, and actual ROAS — the kind a client or employer expects
- Final live campaign project: planning, launching, and presenting a complete multi-platform campaign with real budget, real tracking, and real data
- Mock interview prep: walking through common performance marketing interview questions, portfolio review, and how to pitch freelance services
Meet Your Mentors
Taiyeb Khumri
Founder and Lead Educator at NodeToLearn
Taiyeb Hariyanawala is the Founder and Lead Educator at NodeToLearn, a premier computer education institute based in Nanpura, Surat. With a deep specialization in digital marketing, video editing, and full-stack software development, Taiyeb integrates cutting-edge AI-driven workflows and agentic automation into professional technical training. Committed to academic excellence, he has implemented ISO 21001:2018 certification standards to provide industry-leading curricula in Python, Flutter, and web technologies. His mission is to bridge the gap between complex IT concepts and practical application for the next generation of digital creators and developers.
View LinkedIn ProfileWho is this for?
This course is a good fit for: entrepreneurs or business owners who are already spending on ads but aren't sure if the money is working; digital marketers who know the basics but want to move into roles focused on paid ads and measurable results; e-commerce sellers who want to run their own Google or Meta campaigns instead of outsourcing everything; and freelancers or consultants who want to offer performance marketing as a high-value service. You don't need a degree or coding knowledge — but you should be comfortable using a computer and genuinely curious about data and numbers.
Career Opportunities
Prerequisites
Basic computer literacy and general internet surfing familiarity. Completion of a foundational digital marketing track is recommended but not mandatory.
Tools Covered
Certification
ISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
Earn a certificate that actually holds weight in the industry.
Our institutional evaluation is strictly project-backed to maintain absolute industry authority and prevent unverified credential inflation. To qualify for your credential, you must successfully submit a final technical performance portfolio featuring a complete, live conversion funnel layout design, a verified Google Tag Manager configuration map tracking complex custom events, and a comprehensive data scaling playbook detailing exact vertical/horizontal budget metrics loops. Upon successful panel review, you will be issued an official ISO 21001:2018 Certified Professional Performance Marketing Specialist validation, containing a unique global tracking identification number that digital agencies, corporate brands, and international enterprise networks can instantly verify online.
Our Training & Placement Methodology Trusted Process
We maintain full transparency in our curriculum delivery and placement assistance. Our certification is backed by rigorous live-project evaluations and our placement claims are verified by our extensive network of hiring partners across Surat.
Real-World Curriculum
Our syllabus is continuously updated based on direct feedback from industry HRs and Senior Tech Leads to ensure market relevance.
Placement Process
100% placement assistance isn't just a promise; it includes mandatory resume building, mock technical interviews, and direct employer referrals.
Expert Led Sessions
Classes are solely conducted by working professionals with a minimum of 5+ years of active industry experience in their respective domains.
ISO 21001:2018 Certified
Our educational management system is officially certified, guaranteeing international standards in training quality and student assessment.
Transparent Certification Process
Frequently Asked Questions
Why Study in Althan?
Best Performance Marketing Course Classes Near Althan, Surat
Are you looking for the best Performance Marketing Course training institute near Althan? NodeToLearn is located just a short distance from the heart of Althan. Many tech enthusiasts from Althan join our institute since we are conveniently located just a quick 10-minute drive away, making it easy to attend evening or weekend batches.
We understand that travel time is crucial for students and working professionals. Being minutes away from major landmarks like VIP Road, Soham Circle, and Althan Canal Road, our campus is highly accessible so you won't have to compromise on quality education to stay close to home.
- Hyper-Local Advantage: An easy commute from Althan for your Performance Marketing Course batch.
- Flexible Timings: Perfect for students traveling from Bhatar, Vesu, and Bamroli areas.
- 100% Placement Assistance: Get placed in top IT firms across Surat after completing your Performance Marketing Course training.
Don't settle for average training. Join the top-rated Performance Marketing Course program near Althan and kickstart your IT career with NodeToLearn today!
We also offer this course in:
Course Features
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Duration4 Months
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LevelAdvanced
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CertificationISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
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PaymentEMI Option Available
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Career100% Placement Assistance
NodeToLearn Certified Students
Join hundreds of students who have successfully completed their training and earned their industry-recognized certificates.
Aliasgar Acharwala - UI/UX Designing
Abbas Channiwala - Graphic Designing
Tanzil Malik - Digital Marketing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mehlam Songadhwala - Graphic Designing
Sahima Dhandhuwala - Graphic Designing
Aara Mansuri
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Yusuf Tarwala - C, C++ & Python
Pratham Pastagiya - Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Murtaza Bookwala - Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Madni Shaikh - Graphic Designing & Video Editing
Fahima Dhandhuwala - Digital Marketing
Aliasgar Acharwala - UI/UX Designing
Abbas Channiwala - Graphic Designing
Tanzil Malik - Digital Marketing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mehlam Songadhwala - Graphic Designing
Sahima Dhandhuwala - Graphic Designing
Aara Mansuri
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Yusuf Tarwala - C, C++ & Python
Pratham Pastagiya - Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Murtaza Bookwala - Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Madni Shaikh - Graphic Designing & Video Editing
Fahima Dhandhuwala - Digital Marketing
Aliasgar Acharwala - UI/UX Designing
Abbas Channiwala - Graphic Designing
Tanzil Malik - Digital Marketing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mehlam Songadhwala - Graphic Designing
Sahima Dhandhuwala - Graphic Designing
Aara Mansuri
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Yusuf Tarwala - C, C++ & Python
Pratham Pastagiya - Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Murtaza Bookwala - Graphic Designing
Sarvesh Kumar - Tally Prime With GST
Madni Shaikh - Graphic Designing & Video Editing
Fahima Dhandhuwala - Digital Marketing
Real Students, Real Impact
Hear directly from our alumni about their learning journey and career transformation with NodeToLearn.
"A life-changing experience!"
"I recently joined NODETOLEARN COMPUTER EDUCATION for the Python Programming course, and I’m having a really good experience so far. I come from Gopipura to Nanpura for the classes because I really like the way they teach and the comfortable learning environment here. The Python concepts are explained in a simple and practical way, which makes it easier to understand even when I’m learning something new. The teachers are supportive and explain things properly whenever I have doubts, rather than just completing the syllabus. I also like that the classes focus on practical coding and problem-solving, so I’m actually getting to write and understand Python programs instead of only studying theory. The overall atmosphere is friendly and comfortable, which makes it easier to concentrate and enjoy learning. I feel that the course is helping me improve my programming fundamentals and build more confidence in coding. If you’re looking for a computer institute in Nanpura, Surat for Python programming, Python coding classes, programming courses, or practical computer education, I would definitely recommend checking out NODETOLEARN COMPUTER EDUCATION. For me, travelling from Gopipura to Nanpura for their teaching style, practical approach, and comfortable learning experience has been worth it."
Sad Saiyed
"I am currently learning Digital Marketing, Video Editing, and Graphic Designing at NODETOLEARN COMPUTER EDUCATION, and my experience has been outstanding. I travel from the Rander area of Surat to attend classes because the quality of education and practical training is excellent. The trainers provide hands-on learning, live projects, and industry-oriented guidance that help students gain real-world skills. The classroom environment is professional, friendly, and focused on career growth in the digital field.
If you are searching for the best Digital Marketing course in Surat, SEO training in Surat, Social Media Marketing (SMM), Google Ads training, Content Marketing, Graphic Design course, Adobe Photoshop training, Adobe Illustrator classes, Video Editing course, Premiere Pro training, branding and marketing skills, or a job-oriented computer institute in Surat, I highly recommend NODETOLEARN COMPUTER EDUCATION. Their practical approach, expert faculty, and skill-based training make it one of the best computer education institutes for students looking to build a successful career in digital marketing, graphic design, video editing, and online business growth."
Muffi
"I’m currently doing the C/C++ course at Nodetolearn Computer Classes, and my experience has been excellent so far. The teachers explain every concept in a simple and practical way, making it easy to understand even if you're a beginner. The sir and the entire staff are very friendly, supportive, and always ready to help whenever I have any doubts. One thing I really appreciate is the positive learning environment. My parents also trust this institute because of its good reputation and the way they genuinely care about their students' progress. If you're looking for the best computer classes near me, I would definitely recommend Nodetolearn. It is one of the best C/C++ classes in Surat and also among the best computer classes in Nanpura for anyone who wants quality teaching and personal guidance. I'm really happy with my decision to join and would recommend it to anyone who wants to build strong programming skills."
Zahra
"The class environment is nice,and the courses are divine. I'm pursuing Ul/UX and sir has taught me well."
Jamila Kubbawala
"I recently joined NODETOLEARN COMPUTER EDUCATION in Nanpura for the Flutter Application Development course, and I’m really satisfied with my learning experience. I travel all the way from Inderpura, Zampa Bazaar to Nanpura specifically for NODETOLEARN, and I feel the journey is completely worth it because of the quality of training and practical learning provided here. The Flutter Application Development course provides a good understanding of Flutter, mobile app development, cross-platform app development, application development, UI/UX implementation, Dart programming, app design, and real-world development concepts. The instructors explain concepts clearly and focus on practical training, which makes it easier to understand the development process and build useful applications. I would recommend NODETOLEARN COMPUTER EDUCATION in Nanpura, Surat to students and beginners looking for Flutter training, mobile application development courses, app development classes, computer courses, and professional IT training in Surat. If you are searching for Flutter classes in Surat, Flutter app development training, mobile app development courses in Nanpura, or a computer training institute in Surat, NODETOLEARN COMPUTER EDUCATION is definitely worth considering."
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