Master Performance Marketing Course in Begumpura
Master advanced media buying, custom conversion funnel architectures, data attribution modeling, and high-yield ROAS balancing with 100% practical 1-on-1 mentorship.
Course Overview
Curriculum Roadmap
Module 1: Module 1: Conversion Funnels, Landing Pages & Ad Creatives
- What performance marketing actually is: direct-response ads, conversion goals, and how to measure success from the start
- Landing page structure: what makes someone fill a form or buy — headline placement, social proof, button text, and form length
- Writing ad hooks: how to frame an ad so it stops the scroll — angle selection, short-form video structure, and static image formats
- Conversion Rate Optimization (CRO): using heatmaps to find where users drop off, and running A/B tests to fix it
Module 2: Module 2: Tracking Setup with Google Tag Manager (GTM) & GA4
- Google Tag Manager basics: what it is, how to install it on a website, and how to set up triggers for button clicks, form submits, and page views
- Conversion tracking: placing the right tracking tags so Google Ads and Meta Ads know when a lead or sale actually happened
- Google Analytics 4 (GA4): setting up data streams, creating custom events, building reports, and filtering out your own visits from the data
- Attribution models explained: First-Touch, Last-Touch, and Data-Driven — which channel gets credit for a conversion and why it matters
Module 3: Module 3: Google Ads — Search, Display & Performance Max
- Account setup: structuring campaigns, ad groups, and billing correctly before spending a single rupee
- Smart Bidding strategies: when to use Target CPA, Target ROAS, or Maximize Conversions — and how much data each one needs before it works
- Performance Max (PMax) campaigns: how to set up asset groups, give Google the right audience signals, and interpret the limited reporting it gives you
- Keyword research and match types: building a keyword list by intent, using negative keywords to stop wasting budget, and improving Quality Score to lower your cost per click
Module 4: Module 4: Meta Ads Manager — Facebook & Instagram Campaigns
- Meta Pixel and Conversions API (CAPI): setting up browser-side and server-side tracking so Meta gets accurate conversion data even with ad blockers or iOS restrictions
- Audience building: creating custom audiences from website visitors or customer lists, and building Lookalike Audiences to find new people similar to your best customers
- Budget control: understanding Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO) and when to use each one
- Scaling campaigns: how to increase budgets without breaking a working campaign — horizontal scaling (duplicating ad sets) vs. vertical scaling (gradual budget increases), and when to refresh creatives
Module 5: Module 5: AI Tools, Campaign Reporting & Final Project
- AI for performance marketing: using tools like ChatGPT and Meta Advantage+ to write ad copy variations faster, analyze competitor ads, and spot trends in campaign data
- Building a campaign report: creating a clear spreadsheet or dashboard that shows ad spend, leads or sales generated, cost per lead, and actual ROAS — the kind a client or employer expects
- Final live campaign project: planning, launching, and presenting a complete multi-platform campaign with real budget, real tracking, and real data
- Mock interview prep: walking through common performance marketing interview questions, portfolio review, and how to pitch freelance services
Meet Your Mentors
Taiyeb Khumri
Founder and Lead Educator at NodeToLearn
Taiyeb Hariyanawala is the Founder and Lead Educator at NodeToLearn, a premier computer education institute based in Nanpura, Surat. With a deep specialization in digital marketing, video editing, and full-stack software development, Taiyeb integrates cutting-edge AI-driven workflows and agentic automation into professional technical training. Committed to academic excellence, he has implemented ISO 21001:2018 certification standards to provide industry-leading curricula in Python, Flutter, and web technologies. His mission is to bridge the gap between complex IT concepts and practical application for the next generation of digital creators and developers.
View LinkedIn ProfileWho is this for?
This course is a good fit for: entrepreneurs or business owners who are already spending on ads but aren't sure if the money is working; digital marketers who know the basics but want to move into roles focused on paid ads and measurable results; e-commerce sellers who want to run their own Google or Meta campaigns instead of outsourcing everything; and freelancers or consultants who want to offer performance marketing as a high-value service. You don't need a degree or coding knowledge — but you should be comfortable using a computer and genuinely curious about data and numbers.
Career Opportunities
Prerequisites
Basic computer literacy and general internet surfing familiarity. Completion of a foundational digital marketing track is recommended but not mandatory.
Tools Covered
Certification
ISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
Earn a certificate that actually holds weight in the industry.
Our institutional evaluation is strictly project-backed to maintain absolute industry authority and prevent unverified credential inflation. To qualify for your credential, you must successfully submit a final technical performance portfolio featuring a complete, live conversion funnel layout design, a verified Google Tag Manager configuration map tracking complex custom events, and a comprehensive data scaling playbook detailing exact vertical/horizontal budget metrics loops. Upon successful panel review, you will be issued an official ISO 21001:2018 Certified Professional Performance Marketing Specialist validation, containing a unique global tracking identification number that digital agencies, corporate brands, and international enterprise networks can instantly verify online.
Our Training & Placement Methodology Trusted Process
We maintain full transparency in our curriculum delivery and placement assistance. Our certification is backed by rigorous live-project evaluations and our placement claims are verified by our extensive network of hiring partners across Surat.
Real-World Curriculum
Our syllabus is continuously updated based on direct feedback from industry HRs and Senior Tech Leads to ensure market relevance.
Placement Process
100% placement assistance isn't just a promise; it includes mandatory resume building, mock technical interviews, and direct employer referrals.
Expert Led Sessions
Classes are solely conducted by working professionals with a minimum of 5+ years of active industry experience in their respective domains.
ISO 21001:2018 Certified
Our educational management system is officially certified, guaranteeing international standards in training quality and student assessment.
Transparent Certification Process
Frequently Asked Questions
Why Study in Begumpura?
Best Performance Marketing Course Classes Near Begumpura, Surat
Searching for the highest-rated Performance Marketing Course training institute near Begumpura? NodeToLearn is located just 3.8km away. Our state-of-the-art campus is a quick 9-minute drive from Begumpura, making it incredibly easy for students and working professionals to upgrade their skills via our flexible evening or weekend batches.
We make top-tier IT training completely accessible. Located minutes from major local hubs like Station Road, Delhi Gate, Zampa Bazaar, and Ring Road, you can learn directly from industry experts without dealing with exhausting commutes across the city.
- Hyper-Local Advantage: Save time and focus on coding with a seamless 3.8km commute to your lectures.
- Prime Accessibility: Effortless transit links for students traveling from Delhi Gate, Haripura, and Sufi Baug.
- 100% Placement Support: Work on production-grade live projects and secure placement in Surat's top IT companies.
Don't settle for average training. Join the top-rated Performance Marketing Course program near Begumpura and kickstart your IT career with NodeToLearn today!
We also offer this course in:
Course Features
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Duration4 Months
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LevelAdvanced
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CertificationISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
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PaymentEMI Option Available
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Career100% Placement Assistance
NodeToLearn Certified Students
Join hundreds of students who have successfully completed their training and earned their industry-recognized certificates.
Sarvesh Kumar - Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Sahima Dhandhuwala - Graphic Designing
Fahima Dhandhuwala - Digital Marketing
Hussain Jabrot - Advance Excel
Tanzil Malik - Digital Marketing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Madni Shaikh - Graphic Designing & Video Editing
Aara Mansuri
Aliasgar Acharwala - UI/UX Designing
Murtaza Bookwala - Graphic Designing
Pratham Pastagiya - Tally Prime With GST
Yusuf Tarwala - C, C++ & Python
Ibrahim Kaukawala - Basic Computer (CCC)
Sarvesh Kumar - Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Sahima Dhandhuwala - Graphic Designing
Fahima Dhandhuwala - Digital Marketing
Hussain Jabrot - Advance Excel
Tanzil Malik - Digital Marketing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Madni Shaikh - Graphic Designing & Video Editing
Aara Mansuri
Aliasgar Acharwala - UI/UX Designing
Murtaza Bookwala - Graphic Designing
Pratham Pastagiya - Tally Prime With GST
Yusuf Tarwala - C, C++ & Python
Ibrahim Kaukawala - Basic Computer (CCC)
Sarvesh Kumar - Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Sahima Dhandhuwala - Graphic Designing
Fahima Dhandhuwala - Digital Marketing
Hussain Jabrot - Advance Excel
Tanzil Malik - Digital Marketing
Mufaddal Hakimji - Video Editing & Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Madni Shaikh - Graphic Designing & Video Editing
Aara Mansuri
Aliasgar Acharwala - UI/UX Designing
Murtaza Bookwala - Graphic Designing
Pratham Pastagiya - Tally Prime With GST
Yusuf Tarwala - C, C++ & Python
Ibrahim Kaukawala - Basic Computer (CCC)
Real Students, Real Impact
Hear directly from our alumni about their learning journey and career transformation with NodeToLearn.
"A life-changing experience!"
"I was looking for a place that offers both quality education and a positive, motivating environment. I’m happy to say that NodedToLearn Computer Classes has been an excellent choice for me. The environment here is not just welcoming but truly inspiring, helping students stay focused and driven. The faculty members are highly knowledgeable and dedicated to ensuring that every student fully understands the concepts. They make complex topics easy to grasp and are always ready to help with any doubts. Overall, I’m really satisfied with my decision to join NodedToLearn. It’s the perfect place for anyone looking to gain real-world skills in the field of computer science while being part of an encouraging and supportive learning atmosphere."
Vishwa Bhamore
"Best computer classes in surat...!!! Taiyeb sir is very helpfull"
Fahima Dhandhuwaka
"I'm doing digital marketing course. I had a wonderful experience ."
Jamila Kubbawala
"I recently joined NODETOLEARN COMPUTER EDUCATION in Nanpura for the Flutter Application Development course, and I’m really satisfied with my learning experience. I travel all the way from Inderpura, Zampa Bazaar to Nanpura specifically for NODETOLEARN, and I feel the journey is completely worth it because of the quality of training and practical learning provided here. The Flutter Application Development course provides a good understanding of Flutter, mobile app development, cross-platform app development, application development, UI/UX implementation, Dart programming, app design, and real-world development concepts. The instructors explain concepts clearly and focus on practical training, which makes it easier to understand the development process and build useful applications. I would recommend NODETOLEARN COMPUTER EDUCATION in Nanpura, Surat to students and beginners looking for Flutter training, mobile application development courses, app development classes, computer courses, and professional IT training in Surat. If you are searching for Flutter classes in Surat, Flutter app development training, mobile app development courses in Nanpura, or a computer training institute in Surat, NODETOLEARN COMPUTER EDUCATION is definitely worth considering."
Batul Ghiya
"My experience at NodeToLearn Computer Education has been excellent. The graphic design and video editing course is very practical and industry-oriented. The institute provides hands-on training in Adobe Illustrator, Photoshop, CorelDRAW, Lightroom, and professional video editing software like Premiere Pro, After Effects, DaVinci Resolve, and Final Cut Pro.
The trainers explain every concept clearly and focus on real-world projects, which helps build strong creative and technical skills. This is one of the best computer institutes for graphic design and video editing training, especially for students looking for professional graphic design courses and advanced video editing classes.
If you are searching for the best graphic design and video editing institute near me, NodeToLearn Computer Education is a great choice. Highly recommended for anyone who wants quality computer education in graphic design and video editing."
Rajan Panchal
"I’m learning from Taiyeb sir, and even though I’m in a different country, he always manages his time and provides me with the best practical knowledge and guidance."
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