Master Performance Marketing Course in Rander
Master advanced media buying, custom conversion funnel architectures, data attribution modeling, and high-yield ROAS balancing with 100% practical 1-on-1 mentorship.
Course Overview
Curriculum Roadmap
Module 1: Module 1: Conversion Funnels, Landing Pages & Ad Creatives
- What performance marketing actually is: direct-response ads, conversion goals, and how to measure success from the start
- Landing page structure: what makes someone fill a form or buy — headline placement, social proof, button text, and form length
- Writing ad hooks: how to frame an ad so it stops the scroll — angle selection, short-form video structure, and static image formats
- Conversion Rate Optimization (CRO): using heatmaps to find where users drop off, and running A/B tests to fix it
Module 2: Module 2: Tracking Setup with Google Tag Manager (GTM) & GA4
- Google Tag Manager basics: what it is, how to install it on a website, and how to set up triggers for button clicks, form submits, and page views
- Conversion tracking: placing the right tracking tags so Google Ads and Meta Ads know when a lead or sale actually happened
- Google Analytics 4 (GA4): setting up data streams, creating custom events, building reports, and filtering out your own visits from the data
- Attribution models explained: First-Touch, Last-Touch, and Data-Driven — which channel gets credit for a conversion and why it matters
Module 3: Module 3: Google Ads — Search, Display & Performance Max
- Account setup: structuring campaigns, ad groups, and billing correctly before spending a single rupee
- Smart Bidding strategies: when to use Target CPA, Target ROAS, or Maximize Conversions — and how much data each one needs before it works
- Performance Max (PMax) campaigns: how to set up asset groups, give Google the right audience signals, and interpret the limited reporting it gives you
- Keyword research and match types: building a keyword list by intent, using negative keywords to stop wasting budget, and improving Quality Score to lower your cost per click
Module 4: Module 4: Meta Ads Manager — Facebook & Instagram Campaigns
- Meta Pixel and Conversions API (CAPI): setting up browser-side and server-side tracking so Meta gets accurate conversion data even with ad blockers or iOS restrictions
- Audience building: creating custom audiences from website visitors or customer lists, and building Lookalike Audiences to find new people similar to your best customers
- Budget control: understanding Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO) and when to use each one
- Scaling campaigns: how to increase budgets without breaking a working campaign — horizontal scaling (duplicating ad sets) vs. vertical scaling (gradual budget increases), and when to refresh creatives
Module 5: Module 5: AI Tools, Campaign Reporting & Final Project
- AI for performance marketing: using tools like ChatGPT and Meta Advantage+ to write ad copy variations faster, analyze competitor ads, and spot trends in campaign data
- Building a campaign report: creating a clear spreadsheet or dashboard that shows ad spend, leads or sales generated, cost per lead, and actual ROAS — the kind a client or employer expects
- Final live campaign project: planning, launching, and presenting a complete multi-platform campaign with real budget, real tracking, and real data
- Mock interview prep: walking through common performance marketing interview questions, portfolio review, and how to pitch freelance services
Meet Your Mentors
Taiyeb Khumri
Founder and Lead Educator at NodeToLearn
Taiyeb Hariyanawala is the Founder and Lead Educator at NodeToLearn, a premier computer education institute based in Nanpura, Surat. With a deep specialization in digital marketing, video editing, and full-stack software development, Taiyeb integrates cutting-edge AI-driven workflows and agentic automation into professional technical training. Committed to academic excellence, he has implemented ISO 21001:2018 certification standards to provide industry-leading curricula in Python, Flutter, and web technologies. His mission is to bridge the gap between complex IT concepts and practical application for the next generation of digital creators and developers.
View LinkedIn ProfileWho is this for?
This course is a good fit for: entrepreneurs or business owners who are already spending on ads but aren't sure if the money is working; digital marketers who know the basics but want to move into roles focused on paid ads and measurable results; e-commerce sellers who want to run their own Google or Meta campaigns instead of outsourcing everything; and freelancers or consultants who want to offer performance marketing as a high-value service. You don't need a degree or coding knowledge — but you should be comfortable using a computer and genuinely curious about data and numbers.
Career Opportunities
Prerequisites
Basic computer literacy and general internet surfing familiarity. Completion of a foundational digital marketing track is recommended but not mandatory.
Tools Covered
Certification
ISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
Earn a certificate that actually holds weight in the industry.
Our institutional evaluation is strictly project-backed to maintain absolute industry authority and prevent unverified credential inflation. To qualify for your credential, you must successfully submit a final technical performance portfolio featuring a complete, live conversion funnel layout design, a verified Google Tag Manager configuration map tracking complex custom events, and a comprehensive data scaling playbook detailing exact vertical/horizontal budget metrics loops. Upon successful panel review, you will be issued an official ISO 21001:2018 Certified Professional Performance Marketing Specialist validation, containing a unique global tracking identification number that digital agencies, corporate brands, and international enterprise networks can instantly verify online.
Our Training & Placement Methodology Trusted Process
We maintain full transparency in our curriculum delivery and placement assistance. Our certification is backed by rigorous live-project evaluations and our placement claims are verified by our extensive network of hiring partners across Surat.
Real-World Curriculum
Our syllabus is continuously updated based on direct feedback from industry HRs and Senior Tech Leads to ensure market relevance.
Placement Process
100% placement assistance isn't just a promise; it includes mandatory resume building, mock technical interviews, and direct employer referrals.
Expert Led Sessions
Classes are solely conducted by working professionals with a minimum of 5+ years of active industry experience in their respective domains.
ISO 21001:2018 Certified
Our educational management system is officially certified, guaranteeing international standards in training quality and student assessment.
Transparent Certification Process
Frequently Asked Questions
Why Study in Rander?
Best Performance Marketing Course Classes Near Rander, Surat
Searching for the highest-rated Performance Marketing Course training institute near Rander? NodeToLearn is located just 4.8km away. Our modern campus is a straightforward 12-minute drive from the heart of Rander, making it incredibly convenient for local students and professionals to upgrade their tech skills with our flexible evening or weekend batches.
We know that your commute time shouldn't get in the way of your education. Situated minutes from major local landmarks like Rander Road, Mora Bhagal, Ramnagar Chinai Baug, and Tadwadi, our campus delivers premium, hands-on technical training right in your neighborhood.
- Hyper-Local Advantage: Spend less time in traffic and more time building production-ready code with an easy 4.8km commute.
- Prime Accessibility: Effortless transit connections for students joining us from Jahangirpura, Adajan, and Gorat.
- 100% Placement Support: Master high-demand tech stacks on live projects and launch your career directly into Surat's leading IT companies.
Don't settle for average training. Join the top-rated Performance Marketing Course program near Rander and kickstart your IT career with NodeToLearn today!
We also offer this course in:
Course Features
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Duration4 Months
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LevelAdvanced
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CertificationISO 21001:2018 Certified Professional Performance Marketing Specialist Certificate
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PaymentEMI Option Available
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Career100% Placement Assistance
NodeToLearn Certified Students
Join hundreds of students who have successfully completed their training and earned their industry-recognized certificates.
Sahima Dhandhuwala - Graphic Designing
Fahima Dhandhuwala - Digital Marketing
Sarvesh Kumar - Tally Prime With GST
Tanzil Malik - Digital Marketing
Hussain Jabrot - Advance Excel
Yusuf Tarwala - C, C++ & Python
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Ibrahim Kaukawala - Basic Computer (CCC)
Abbas Channiwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Pratham Pastagiya - Tally Prime With GST
Aara Mansuri
Murtaza Bookwala - Graphic Designing
Mufaddal Hakimji - Video Editing & Graphic Designing
Sahima Dhandhuwala - Graphic Designing
Fahima Dhandhuwala - Digital Marketing
Sarvesh Kumar - Tally Prime With GST
Tanzil Malik - Digital Marketing
Hussain Jabrot - Advance Excel
Yusuf Tarwala - C, C++ & Python
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Ibrahim Kaukawala - Basic Computer (CCC)
Abbas Channiwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Pratham Pastagiya - Tally Prime With GST
Aara Mansuri
Murtaza Bookwala - Graphic Designing
Mufaddal Hakimji - Video Editing & Graphic Designing
Sahima Dhandhuwala - Graphic Designing
Fahima Dhandhuwala - Digital Marketing
Sarvesh Kumar - Tally Prime With GST
Tanzil Malik - Digital Marketing
Hussain Jabrot - Advance Excel
Yusuf Tarwala - C, C++ & Python
Mh Absar Shaikh - Basic Computer (CCC) & Tally Prime With GST
Zahra Hathiwala - UI/UX Designing
Ibrahim Kaukawala - Basic Computer (CCC)
Abbas Channiwala - Graphic Designing
Mufaddal Kotawala - Video Editing & Graphic Designing
Pratham Pastagiya - Tally Prime With GST
Aara Mansuri
Murtaza Bookwala - Graphic Designing
Mufaddal Hakimji - Video Editing & Graphic Designing
Real Students, Real Impact
Hear directly from our alumni about their learning journey and career transformation with NodeToLearn.
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The instructor, Sir Fazal, is incredibly knowledgeable and approachable. He takes the time to explain complex concepts in a clear and engaging way. The course was well-structured, starting with the basics and gradually advancing to more complex topics. I especially appreciated the hands-on projects that allowed me to apply what I learned in real-world scenarios.
The learning environment at the institute is welcoming and supportive, making it easy to ask questions and interact with fellow students. Sir Fazal’s dedication to each student’s success is evident, and he genuinely cares about helping everyone achieve their goals in the field of UI/UX design.
I feel much more confident in my skills now, and I highly recommend Node to Learn IT Institute to anyone looking to pursue a career in UI/UX design!"
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I joined the Video Editing course in Surat and learned Adobe Premiere Pro, After Effects, and DaVinci Resolve with practical projects. The trainers are knowledgeable and explain everything in an easy way. If anyone is looking for the best video editing classes in Surat, best computer classes near me in Rander Road, or a place to learn professional editing skills, I would definitely recommend NodeToLearn Computer Education. Great learning environment and supportive faculty."
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"Hello my name is Mustafa and I m currently doing a tally offer course and my experience here was great and here class is so aesthetic and joy full that u don't even want to go home teachers here are helpful and I think this is the best computer classes"
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"My name is Ayaan, and I am currently taking 12th STD academic classes at NodetoLearn Computer Classes. My experience here has been excellent. The teachers are very supportive, the teaching style is clear and easy to understand, and the environment is very friendly and motivating. The classes have really helped me improve my knowledge and confidence in my studies. I enjoy learning here every day, and I feel that this institute is the best choice for any student who wants quality education and personal guidance. I highly recommend NodetoLearn Computer Classes to all students looking for the best learning experience. Best computer academic classes in surat. Best academic classes near me..! And I'm very satisfied.
Thank you, NodetoLearn Team"
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