Online Marketing
Performance Marketing Course
4 Months
Advanced
Certified Course
Contact Us
+918160529351
info.nodetolearn@gmail.com
Surat, Gujarat
Course Overview
Most digital marketing courses teach you how to get likes and followers. This course teaches you how to get sales and leads — and how to prove it with actual numbers. Performance marketing is about running paid ads on platforms like Google and Meta (Facebook/Instagram), tracking exactly what happens after someone clicks, and improving campaigns until they make more money than they cost.
At NodeToLearn, you won't sit in a batch and watch someone else click around a screen. You get your own workstation and work on real ad accounts — setting up tracking, building campaigns, reading the data, and making decisions. The 1-on-1 mentorship format means your mentor works with you directly, not around you.
You'll learn the full cycle: building a landing page that converts visitors into leads, setting up Google Tag Manager and GA4 so you actually know what users are doing, running Google Ads and Meta Ads campaigns, and reading metrics like CPA (cost per acquisition) and ROAS (return on ad spend) to judge whether a campaign is working or wasting money. You'll also use AI tools to speed up ad copy creation and data analysis.
This course is practical from day one. By the end, you'll have hands-on experience managing live campaign budgets, building conversion funnels, and producing the kind of work that performance marketing roles and freelance clients actually pay for.
At NodeToLearn, you won't sit in a batch and watch someone else click around a screen. You get your own workstation and work on real ad accounts — setting up tracking, building campaigns, reading the data, and making decisions. The 1-on-1 mentorship format means your mentor works with you directly, not around you.
You'll learn the full cycle: building a landing page that converts visitors into leads, setting up Google Tag Manager and GA4 so you actually know what users are doing, running Google Ads and Meta Ads campaigns, and reading metrics like CPA (cost per acquisition) and ROAS (return on ad spend) to judge whether a campaign is working or wasting money. You'll also use AI tools to speed up ad copy creation and data analysis.
This course is practical from day one. By the end, you'll have hands-on experience managing live campaign budgets, building conversion funnels, and producing the kind of work that performance marketing roles and freelance clients actually pay for.
Who is this for?
This course is a good fit for: entrepreneurs or business owners who are already spending on ads but aren't sure if the money is working; digital marketers who know the basics but want to move into roles focused on paid ads and measurable results; e-commerce sellers who want to run their own Google or Meta campaigns instead of outsourcing everything; and freelancers or consultants who want to offer performance marketing as a high-value service. You don't need a degree or coding knowledge — but you should be comfortable using a computer and genuinely curious about data and numbers.
Career Outcomes
- Completing this performance marketing course in Surat prepares you for roles like Performance Marketing Specialist
- Media Buyer
- Growth Marketing Executive
- Paid Ads Manager
- and Conversion Rate Optimization (CRO) Analyst. You can also work independently as a freelance performance marketer managing ad budgets for businesses.
Course Curriculum
Module 1: Conversion Funnels, Landing Pages & Ad Creatives
- What performance marketing actually is: direct-response ads, conversion goals, and how to measure success from the start
- Landing page structure: what makes someone fill a form or buy — headline placement, social proof, button text, and form length
- Writing ad hooks: how to frame an ad so it stops the scroll — angle selection, short-form video structure, and static image formats
- Conversion Rate Optimization (CRO): using heatmaps to find where users drop off, and running A/B tests to fix it
Module 2: Tracking Setup with Google Tag Manager (GTM) & GA4
- Google Tag Manager basics: what it is, how to install it on a website, and how to set up triggers for button clicks, form submits, and page views
- Conversion tracking: placing the right tracking tags so Google Ads and Meta Ads know when a lead or sale actually happened
- Google Analytics 4 (GA4): setting up data streams, creating custom events, building reports, and filtering out your own visits from the data
- Attribution models explained: First-Touch, Last-Touch, and Data-Driven — which channel gets credit for a conversion and why it matters
Module 3: Google Ads — Search, Display & Performance Max
- Account setup: structuring campaigns, ad groups, and billing correctly before spending a single rupee
- Smart Bidding strategies: when to use Target CPA, Target ROAS, or Maximize Conversions — and how much data each one needs before it works
- Performance Max (PMax) campaigns: how to set up asset groups, give Google the right audience signals, and interpret the limited reporting it gives you
- Keyword research and match types: building a keyword list by intent, using negative keywords to stop wasting budget, and improving Quality Score to lower your cost per click
Module 4: Meta Ads Manager — Facebook & Instagram Campaigns
- Meta Pixel and Conversions API (CAPI): setting up browser-side and server-side tracking so Meta gets accurate conversion data even with ad blockers or iOS restrictions
- Audience building: creating custom audiences from website visitors or customer lists, and building Lookalike Audiences to find new people similar to your best customers
- Budget control: understanding Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO) and when to use each one
- Scaling campaigns: how to increase budgets without breaking a working campaign — horizontal scaling (duplicating ad sets) vs. vertical scaling (gradual budget increases), and when to refresh creatives
Module 5: AI Tools, Campaign Reporting & Final Project
- AI for performance marketing: using tools like ChatGPT and Meta Advantage+ to write ad copy variations faster, analyze competitor ads, and spot trends in campaign data
- Building a campaign report: creating a clear spreadsheet or dashboard that shows ad spend, leads or sales generated, cost per lead, and actual ROAS — the kind a client or employer expects
- Final live campaign project: planning, launching, and presenting a complete multi-platform campaign with real budget, real tracking, and real data
- Mock interview prep: walking through common performance marketing interview questions, portfolio review, and how to pitch freelance services