Online Marketing
Digital Marketing with AI Course
3 months
Advanced
Certified Course
Contact Us
+918160529351
info.nodetolearn@gmail.com
Surat, Gujarat
Course Overview
Most digital marketing courses teach you theory in a classroom and leave you to figure out the real work on your own. This course is built differently. You will actually run live campaigns, set up real tracking, and work inside the same tools — Google Ads, Meta Ads Manager, GA4, and more — that professionals use every day. Every session is 1-on-1 with a mentor, so you move at your own pace and get honest feedback on your actual work.
You will learn how to build a simple landing page that converts visitors into leads, set up Google and Facebook ad campaigns from scratch, track what is working using Google Analytics 4 and Google Tag Manager, and rank a business higher on Google Search and Google Maps. Nothing is skipped or glossed over — you will touch every setting, make mistakes in a safe environment, and understand why things work the way they do.
The course also covers how to use AI tools practically — not as a gimmick, but to write better ad copy faster, analyse campaign data, and generate creative variations for split testing. By the end, you will have a small portfolio of real campaign work you can show to employers or clients.
This course suits students who want to enter marketing roles in companies, business owners who want to run their own ads, and freelancers who want to offer digital marketing as a paid service.
You will learn how to build a simple landing page that converts visitors into leads, set up Google and Facebook ad campaigns from scratch, track what is working using Google Analytics 4 and Google Tag Manager, and rank a business higher on Google Search and Google Maps. Nothing is skipped or glossed over — you will touch every setting, make mistakes in a safe environment, and understand why things work the way they do.
The course also covers how to use AI tools practically — not as a gimmick, but to write better ad copy faster, analyse campaign data, and generate creative variations for split testing. By the end, you will have a small portfolio of real campaign work you can show to employers or clients.
This course suits students who want to enter marketing roles in companies, business owners who want to run their own ads, and freelancers who want to offer digital marketing as a paid service.
Who is this for?
This course is a good fit if you are a BCA, BBA, MCA, or MBA student looking to enter a marketing or growth role at a company. It also works well for local business owners in Surat who want to stop depending on word-of-mouth and start running their own online ads. Freelancers who want to offer SEO, paid ads, or social media management as a service — and charge properly for it — will also find this practical. You do not need any prior marketing experience, but basic computer comfort helps.
Career Outcomes
- After completing this digital marketing course
- you can apply for roles like Digital Marketing Executive
- SEO Specialist
- Paid Media Executive
- Social Media Manager
- or Performance Marketing Analyst. You could also work as a freelance digital marketing consultant handling campaigns for local and national businesses. Business owners who take this course typically use it to manage their own Google and Meta ad campaigns directly
- cutting out agency costs.
Course Curriculum
Module 1: SEO & SEM — Getting Found on Google
- How Google crawls and indexes websites — understanding what actually affects your ranking
- On-page SEO: writing proper title tags, meta descriptions, headings, and image alt text
- Technical SEO basics: creating XML sitemaps, fixing robots.txt, adding schema markup so Google understands your pages
- Off-page SEO: building backlinks the right way, understanding domain authority, and avoiding spammy shortcuts
- Keyword research using real tools: finding search volume, competition level, and what your audience is actually typing
Module 2: Google My Business & Local SEO
- Setting up and fully optimising a Google Business Profile (formerly GMB) for a local business
- How to rank in the Google Maps 3-pack for local search results
- Building local citations — getting your business listed consistently across directories
- Getting and managing customer reviews to improve trust and local ranking
- Reading GMB Insights: understanding how people find your listing and what they do next
Module 3: Google Ads — Running Paid Search Campaigns
- Google Ads account structure: campaigns, ad groups, keywords, and ads — how they connect
- Setting up Search campaigns: writing responsive search ads, choosing keyword match types, and adding negative keywords
- Conversion tracking: using Google Tag Manager to record form submissions, calls, and purchases
- Performance Max campaigns: what they are, when to use them, and how to guide them with the right assets
- Reading your numbers: improving CTR, lowering cost-per-click, and calculating your cost-per-lead or cost-per-sale
Module 4: Meta Ads — Facebook & Instagram Advertising
- Setting up Meta Business Suite, installing the Meta Pixel, and configuring the Conversions API for accurate tracking
- Building audiences: interest targeting, custom audiences from your website or customer list, and lookalike audiences
- Creating ad campaigns: image ads, carousel ads, video ads, and Instant Experience formats
- A/B testing your creatives and copy to find what actually works before scaling budget
- Campaign Budget Optimisation (CBO) vs Ad Set Budget Optimisation (ABO) — when to use each and why it matters for your ROAS
Module 5: Social Media Marketing & Organic Growth
- Building a content plan for Instagram, Facebook, and LinkedIn that generates consistent leads — not just likes
- Optimising your social media profiles so they actually convert visitors into enquiries
- Creating lead generation funnels using DM automation, link-in-bio tools, and simple landing pages
- Understanding how each platform's algorithm decides who sees your content
- Tracking organic performance: reach, engagement rate, follower growth, and what to adjust when numbers drop
Module 6: AI Tools in Digital Marketing & Final Project
- Using AI writing tools (like ChatGPT) to draft ad copy, email sequences, and social captions faster — and how to edit them so they sound human
- AI image generation tools for creating ad creative variations without a designer
- Using AI to analyse competitor ads, summarise large data sets, and spot trends in your campaign reports
- Google Analytics 4 deep dive: setting up events, reading user behaviour reports, and finding where people drop off
- Final project: building a complete digital marketing campaign plan for a real or sample business, with live account work to show as portfolio