Digital Marketing

Understand the core principles of marketing and its evolution into the digital age. Explore topics such as the marketing process, customer values, satisfaction, and the marketing mix. Learn the differences between traditional and digital marketing, the six dimensions of a brand, and how digital platforms have transformed customer engagement.

Gain foundational knowledge of HTML to enhance website optimization for search engines. Learn the steps to build effective websites, understand website types, and basic networking terminologies. This module covers creating HTML pages, understanding tag structures, and a practical session to build your first HTML page.

Dive deep into the world of SEO to understand how search engines work and the processes involved in web crawling. This module explores keyword research, classification, and types of SEO, including on-page and off-page techniques. Learn about black hat and white hat SEO, redirect pages, and protocols like Open Graph to improve website visibility and rankings.

Learn the fundamentals of paid search marketing with Google Ads. Understand when to run ads and explore the structure of ad campaigns. Discover Google Ads' five pillars, campaign creation steps, various goals, and campaign types to drive targeted traffic and achieve business objectives.

Master the art of social media marketing by exploring the optimization of platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. This module delves into the history, importance, and best practices for using each platform effectively to engage audiences and achieve business goals.

Learn the principles of inbound marketing and content creation. This module covers identifying a buyer’s persona, understanding the buying cycle, and crafting impactful blogs and case studies. Explore key techniques to write engaging and successful content that resonates with your target audience and drives conversions.

Explore the basics of graphic design and its importance in digital marketing. Learn about color theory, color psychology, and font theory, and understand the dos and don'ts of social media designing. Gain hands-on experience with tools like Canva to create visually appealing designs that support your marketing campaigns.

Understand the significance of managing a business's reputation online. This module covers building corporate reputation, the steps of reputation management, the risks of neglecting ORM, and strategies to monitor and protect your online presence. Learn how to maintain a positive digital image and handle reputational crises effectively.